As a Senior Power BI Developer, you will beresponsible for transforming complex data into scalable, intuitive, andactionable business intelligence solutions. You will work closely withbusiness, data, and technology teams to design and deliver enterprise-gradePower BI reports, dashboards, semantic models, and analytical solutions.

The role requires strong Power BI development expertisecombined with an understanding of modern cloud data platforms, data modelling,analytics, automation, and emerging AI-enabled BI capabilities.

Key Responsibilities

Own the end-to-end development of Power BI solutions, from requirements gathering and data discovery through semantic modelling, dashboard development, testing, deployment, access management, and ongoing enhancement.
Translate complex business requirements into intuitive, executive-ready dashboards, reports, and analytical experiences.
Design and maintain scalable Power BI semantic models, including star schemas, relationships, hierarchies, measures, calculated columns, and business metrics.
Develop complex and optimized DAX measures and calculations to support business and analytical requirements.
Work with SQL, Azure, Databricks, and enterprise data platforms to consume and analyse curated data.
Implement and maintain Row-Level Security (RLS), workspace security, app access, data permissions, and governance controls.
Apply Power BI development standards covering naming conventions, reusable components, data modelling, UX, accessibility, performance, and governance.
Develop and support Import, DirectQuery, and Composite data models where appropriate.
Optimize Power BI reports and semantic models to ensure scalability, reliability, and strong performance.
Support controlled deployment and release practices for Power BI solutions across development, test, and production environments.

· SupportUAT, test case preparation, report validation, performance testing, regressiontesting, and release sign-off to ensure Power BI solutions are accurate,stable, and production-ready.

Work with stakeholders to define and maintain business KPIs, metrics, definitions, and analytical requirements.

· Maintainclear technical documentation, KPI definitions, data dictionaries, reportinventories, and handover documentation to support governance, continuity, andlong-term maintainability.

Explore and implement Power BI Copilot, AI-assisted analytics, natural-language querying, automated insights, and other emerging BI capabilities where relevant.
Identify opportunities to automate manual reporting processes and improve the scalability and reliability of BI solutions.

Requirements

5–7+ years of hands-on Power BI development experience in enterprise or project-based environments.
Strong expertise in:

Power BI Desktop and Power BI Service
DAX, SQL
Data modelling and semantic modelling
Dashboard and data visualization design

Strong understanding of dimensional modelling, star schemas, fact and dimension tables, relationships, and analytical data structures.
Experience implementing Row-Level Security (RLS) and enterprise access/security models.
Strong understanding of Power BI performance optimization and best practices for building scalable reports and semantic models.
Experience working with Azure cloud data platforms.
Working knowledge of Databricks / Azure Databricks and modern data platforms.
Strong SQL skills and experience working with large and complex datasets.
Understanding of BI governance, deployment, and development standards.
Strong analytical and problem-solving skills with the ability to translate business questions into meaningful analytical solutions.
Excellent stakeholder management and communication skills.

· Domain experience incustomer analytics, loyalty, retail, campaign performance, CRM, digitalproducts, or executive KPI reporting will be advantageous.

Modern / Future-Focused Skills

Experienceor exposure to the following will be highly advantageous:

Power BI Copilot and AI-assisted BI
Natural-language analytics and conversational BI
AI-generated insights and automated narratives
Generative AI / LLM concepts and prompt engineering

· Experience integratingPower BI with Python, R, Azure ML, or advanced analytics outputs to enablericher analytical insights where relevant.

Qualifications

Bachelor's degree in Computer Science, Information Technology or a related discipline.
Microsoft Power BI certification is preferred.
Additional Azure, Databricks, Microsoft Fabric, or data analytics certifications are advantageous.
Experience with Tableau, Alteryx, or other BI/analytics platforms is advantageous.

Key Competencies

Strong analytical and structured problem-solving ability.
Excellent data visualization and data storytelling skills.
Ability to translate complex business requirements into simple, intuitive analytical solutions.
Strong attention to data quality, accuracy, and detail.
Excellent communication and stakeholder management skills.
Ability to work independently and collaboratively across diverse teams.
Ability to manage multiple priorities in a fast-paced data and analytics environment.
Continuous learning mindset with an interest in AI, modern BI, and emerging analytics technologies.

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